Pakistan's participation in the World Health Innovation Summit & Exhibition in Dubai.
Dubai World Trade Centre, UAE
Held annually — Q1 (January–February window)
TDAP organizes a dedicated Pakistan Pharma Pavilion
GCC, MENA region buyers, distributors, and hospital procurement teams
The World Health Innovation Summit (WIX) in Dubai is one of the premier healthcare exhibitions in the Middle East. TDAP organizes a joint Pakistan Pharma Pavilion at WIX, enabling Pakistani manufacturers to reach buyers from the UAE, Saudi Arabia, Oman, Qatar, Kuwait, Bahrain, Iraq, and broader MENA region from a single platform.
Dubai serves as a distribution hub for the entire MENA region. Pakistani pharma companies with a distributor presence in the UAE can reach GCC markets efficiently. The UAE itself imports $500M+ in pharmaceuticals annually, with growing demand for affordable, quality generics from Pakistan.
TDAP offers subsidized booth spaces at WIX for qualifying Pakistani exporters. Exhibitors receive pre-arranged buyer meeting calendars, shared meeting facilities, and logistics support. Applications should be submitted at least 3 months before the event through the TDAP facilitation office or this portal.